MODERNIST LONDON
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Picture
233 High Holborn
1930
Frederick Etchells & Herbert A. Welch
Camden
Grade II

Office building, originally designed for Crawford's Advertising by Vorticist painter and architect Frederick Etchells and Herbert A. Welch, later of Welch, Cachemaille-Day & lander. It was one of the first modernist office buildings in Britain. Etchells and Welch remodelled an existing building, adding a steel framed structure with white render on the upper floors, and black marble on the lower. 
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  • Home
  • About
  • The Buildings
    • Camden
    • City of London
    • City of Westminster
    • Hackney
    • Islington
    • Lambeth
    • Southwark
    • Tower Hamlets
  • The Architects
    • Architects Index
  • Mini Guides
  • Blog
  • References